Fantasy and Reality began its journey as a jewellers called “Smiths The Jewellers”. Founded in 2005 by Pete and Lynda, they sold predominantly jewellery and associated giftware. Quickly outgrowing their first shop in Wyken, Coventry, the business relocated to Willenhall, Coventry where Pete and Lynda spent the following 10 years expanding and diversifying the business. 

Throughout this time, after the expansion of their gift selection, Pete and Lynda felt a change of business name necessary to accommodate their ever-growing business. This is where Fantasy And Reality was born.